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Second-guessing Studios

When Summit Entertainment sent out the DVD of "The Hurt Locker" to awards voters, it did so in early December, even though the critically acclaimed war drama had been released theatrically in late June. This was one of numerous decisions that will now impact the movie's Oscar chances. Was Summit right? "There is this sort of misperception in the media that we sent out our DVDs late," notes Cynthia Swartz, the PR maven at 42West who is masterminding "Locker's" Oscar strategy. "It wasn't about saving money; when DVDs arrive, it costs the same in September or December. We made a strategic decision."

Source: http://www.reuters.com/article/idUSTRE60D4QR20100114?type=entertainmentNews

Created by: Bobb87 | Created at: 10:53 AM - March 12, 2010
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